About us
We turn people's real experiences into clear evidence, so you can make decisions with confidence. That idea is the whole reason this company exists.
How real experience becomes evidence
Lived experience is first-hand, contextual information about how people actually experience a decision, policy, service, or change. It includes what people notice, what they struggle with, what they value, what they fear, and what they think is fair.
That's data because it's observable and comparable, not just a feeling. The key is how it's gathered: captured through a consistent method, lived experience becomes evidence that can be tested, compared across groups, and tracked over time.
Operational data tells you what happened. We tell you why.
Lived experience tells you why it happened, where trust breaks down, and what risks are emerging early, before they turn into a bigger problem.
This shows up in our work as
- Spotting conflict triggers and misunderstandings before they escalate
- Measuring trust and confidence, not just satisfaction
- Tracking whether real outcomes are improving, not just whether activities happened
- Producing evidence that boards and executives can rely on when they need to explain a decision
The people behind Insight into Impact
Marcus Curcija
Co-Founder, Managing Director
Marcus specialises in conflict management and stakeholder engagement. He helps organisations make confident decisions in complex, high-stakes environments: working between community expectations, government agendas, corporate interests, and industry delivery.
Across infrastructure, mining, tourism, and community development, Marcus has worked with large multinational organisations, government partnerships, and grassroots communities, turning competing perspectives into clear priorities and practical action. He designs evidence-based methods that turn stakeholder input into measurable outcomes: reducing risk, identifying opportunities, and improving transparency.
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Hannah Curcija
Co-Founder, Director
Hannah leads design and product thinking at Insight into Impact, and has spent her career building digital tools that help people make sense of complex, high-stakes information.
She co-founded Goalie, Insight into Impact's original social value measurement platform, designing the engagement tools and data experiences that turned complex information into something organisations could actually use to report on and improve their outcomes. That same idea, giving the people responsible for a decision the tools to properly check it, runs through her later work too: at Qualt, designing a platform that gives construction teams real-time visibility over workforce and scheduling; and now as founder of Precura, building a tool that lets the people signing off on fire compliance reports actually verify what's in front of them.
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Rick Baek
Rick is an experienced operations and inspection leader with 30+ years across major infrastructure, energy, renewables, mining, and oil & gas projects in Australia and internationally. He's known for clear reporting and a practical, calm approach, shaped by working across different cultures and project environments.
At Insight into Impact, Rick helps clients make confident, defensible decisions: spotting issues early, improving how risks are managed, and turning complex project realities into clear information for leaders and stakeholders. He also leads business development, building client relationships and shaping service offerings around real operational needs.
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